Hogar Noticias El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

El creador viral de Apple Dance de Charli XCX demanda a Roblox por uso no autorizado en el juego

Autor: Harper May 13,2025

Kelley Heyer, un destacado influencer de Tiktok conocido por crear el viral "Apple Dance" de la canción de Charli XCX "Apple", ha tomado acciones legales contra Roblox. Heyer alega que Roblox incorporó su baile en su juego sin obtener los permisos necesarios, beneficiando así de su propiedad intelectual.

Para aquellos que no están familiarizados con las últimas tendencias, el "Apple Dance" es una rutina de baile popular que Heyer coreografió y compartió en Tiktok, que ganó una inmensa popularidad e incluso apareció durante la gira de Charli XCX y en la cuenta de Tiktok del cantante.

Roblox, interesado en aprovechar la popularidad del baile, destinó a incluirlo en una colaboración con Charli XCX para el juego "Dress to Impress" dentro de su plataforma. Según un informe de Polygon, Roblox se acercó inicialmente a Heyer para licenciar el "Apple Dance" para este evento. Ella estaba sujeta a la idea, ya que había licenciado previamente el baile a Fortnite y Netflix con acuerdos formales. Sin embargo, Heyer afirma que no se finalizó dicho acuerdo con Roblox.

La demanda, presentada la semana pasada en California, afirma que Roblox siguió adelante y lanzó el emote "Apple Dance" para la venta durante el evento sin completar negociaciones y sin el consentimiento de Heyer. Se alega que Roblox vendió más de 60,000 unidades del EMOT, generando aproximadamente $ 123,000 en ventas. La acción legal de Heyer enfatiza que si bien el emote era parte de un evento temático de Charli XCX, el baile en sí no está vinculado a la canción o al artista, afirmando que sigue siendo su propiedad intelectual exclusiva.

La demanda de Heyer acusa a Roblox de infracción de derechos de autor y enriquecimiento injusto, buscando las ganancias obtenidas del baile, daños por el daño hecho a su marca y a ella misma, y la cobertura de las tarifas de su abogado.

ACTUALIZACIÓN 2:15 PM PT: Miki Anzai, abogado de Heyer, emitió un comunicado diciendo: "Roblox avanzó utilizando la IP de Kelley sin un acuerdo firmado. Kelley es un creador independiente que debería ser compensado de manera justa por su trabajo y no vimos otra opción que presentar una demanda para probar eso. Seguimos dispuestos y abiertos a Acusar y esperar a un acuerdo pacífico".

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