e.l.f. Cosmetics and Skincare

Beauty for every eye, lip, and face. Join our squad to earn amazing rewards.

Sign up for Beauty Squad to unlock festive rewards and exclusive surprise drops all season long!

Welcome to the beauty verse! Explore viral lip oils and seriously effective skincare. Shop the best in beauty for every eye, lip, and face with our incredibly amazing app experience.

Glow wild. This is your space to shop, share, and discover your Holy Grail e.l.f. products. Find your next favorite makeup and skincare with features like Virtual Try-on, Concealer & Foundation Shade Match, and Shoppable Stories.

JOIN OUR E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points, redeemable for free products and other incredible rewards. Additional perks of being in Beauty Squad include:

• Earn points ANYWHERE you shop by uploading your receipt in the app.

• Convert points into free products, dollars off your next purchase, or gift cards from favorites like Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to shop the latest drops and sales before anyone else.

• Enjoy a free gift and double points during your birthday month.

• Gain exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier for more exclusive benefits, like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.

Get instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay current with the latest drops and uncover new holy grail products.

FIND YOUR FAVORITE SHADES WITH VIRTUAL TRY-ON.

Virtually try on all your favorite products and discover your perfect shade matches.

SWIPE TO LIKE.

Swipe right on makeup you love. Discover and explore clean beauty products with our “Swipe to Like” feature to build your wishlist.

GET INSTANT HELP WHILE SHOPPING IN STORE.

Use the barcode scanner at retailers to virtually try on shades, view tutorials, and learn about ingredients on the spot.

ALWAYS STAY INFORMED.

Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals, and upcoming sales.

TRACK YOUR E.L.F. ORDER.

Review your order history and track deliveries. Use the store locator to find the nearest store stocking e.l.f. clean makeup and skincare.

SHARE THE E.L.F. LOVE.

Find and share makeup looks and product recommendations directly from the product page or virtual try-on page.

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e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app, and we’ll meet you there.

e.l.f. Cosmetics and Skincare Capturas de tela