Hogar Noticias El relanzamiento de M3GAN ofrece 'segunda pantalla' y chatbot en vivo

El relanzamiento de M3GAN ofrece 'segunda pantalla' y chatbot en vivo

Autor: Brooklyn Apr 24,2025

Top Horror Studio Blumhouse se está preparando para celebrar su 15 aniversario a lo grande, trayendo de vuelta el éxito 2022 M3GAN a los cines con un giro, justo antes del lanzamiento de la secuela. Esta carrera teatral limitada presenta una nueva característica controvertida que fomenta el uso de teléfonos inteligentes en el cine.

Como parte de la iniciativa Halfway to Halloween, Shudder organizará proyecciones solo por la noche de M3Gan, junto con MA y Annabelle, con la innovadora tecnología de "compañero de película" de Meta. Esta tecnología permite a los miembros de la audiencia comprometerse directamente con M3GAN a través de un chatbot y disfrutar de capacidades de segunda pantalla que ofrecen contenido exclusivo en tiempo real.

"El compañero de cine está disponible exclusivamente para los asistentes al teatro y puede activarse enviando un mensaje directo a la cuenta de Instagram @M3Gan", explicó Blumhouse, según lo informado por Variety.

"La iniciativa está diseñada para mejorar la experiencia de la 'segunda pantalla', aprovechando la tecnología de Meta para generar anticipación para el próximo lanzamiento de M3GAN 2.0 el 27 de junio".

Blumhouse también se burló de que los fanáticos puedan esperar echar un vistazo, mensajes exclusivos grabados de los directores y el talento de las películas, y apariciones especiales sorpresa en mercados selectos. Si bien este enfoque tiene como objetivo revitalizar la experiencia teatral, plantea preguntas sobre el impacto en las proyecciones tradicionales. La esperanza es que este experimento permanezca limitado y no se convierta en un estándar para las exhibiciones regulares.

La proyección especial de M3GAN está programada para varios teatros en todo el país el 30 de abril, seguido de Annabelle el 7 de mayo y MA el 14 de mayo. M3GAN 2.0 se estrenará en los teatros de EE. UU. El 27 de junio.

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