Hogar Noticias Netflix aumenta los precios en medio de récord de crecimiento de suscriptores

Netflix aumenta los precios en medio de récord de crecimiento de suscriptores

Autor: Anthony May 15,2025

Netflix ha celebrado recientemente un logro monumental al superar la marca de suscriptores de 300 millones, que culminó el año 2024 con un récord de 302 millones de suscriptores pagados. La compañía agregó un impresionante 19 millones de suscriptores solo en el cuarto trimestre, contribuyendo a un aumento total anual de 41 millones. Este trimestre marca la última vez que Netflix informará números de suscriptores, aunque la compañía planea continuar compartiendo cifras de membresía pagas a medida que alcanzan hitos significativos.

Sin embargo, junto con este éxito, Netflix ha anunciado un aumento de precios para la mayoría de sus planes en los Estados Unidos, Canadá, Portugal y Argentina. Este ajuste se produce poco más de un año después del último aumento de precios en 2023, y sigue un patrón de aumentos anuales que datan de 2014. La Compañía justifica estos cambios en su carta de accionistas, indicando: "A medida que continuamos invirtiendo en la programación y brindar más valor para nuestros miembros, ocasionalmente les pediremos a nuestros miembros que pague un poco más, así que podemos revertir para mejorar aún más la netflix".

Si bien los detalles exactos de los ajustes de precios no se especificaron en la carta del accionista, los informes del Wall Street Journal y Bloomberg indican que el nivel de soporte de anuncios aumentará de $ 6.99 a $ 7.99 por mes, el plan estándar de anuncios aumentará de $ 15.49 a $ 17.99 por mes, y el nivel premium pasará de $ 22.99 a $ 24.99 por mes.

Además de los aumentos de precios, Netflix ha introducido un nuevo plan de "miembro adicional con anuncios". Esto permite a las personas en un plan con anuncios para agregar a alguien fuera de su hogar por una tarifa adicional, una característica previamente excluyente de los planes estándar o premium.

Financieramente, Netflix reportó un aumento del 16% año tras año en los ingresos trimestrales, llegando a $ 10.2 mil millones y un aumento similar en los ingresos anuales a $ 39 mil millones. Mirando hacia el futuro, la compañía pronostica un crecimiento año tras año del 12% al 14% en 2025.

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