Apple Watch Preorders Begin Now

Apple has unveiled three new Apple Watch models for 2025: the Apple Watch Series 11, the more affordable Apple Watch SE 3, and the durable, premium Apple Watch Ultra 3. All three wearables will launch on September 19, with preorders currently available at major retailers (check availability at Amazon). Continue reading for an in-depth overview of the key features in each new model.

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Available September 19

Apple Watch Series 11

Starting at $399.00 at AmazonAvailable September 19

Apple Watch SE 3

Starting at $249.00 at AmazonAvailable September 19

Apple Watch Ultra 3

Starting at $799.00 at AmazonAvailable September 19

Apple AirPods Pro 3

Starting at $249.00 at Amazon

The section above showcases the base versions of each new Apple Watch model. By clicking into any listing, you can explore various optional upgrades, such as larger sizes, cellular connectivity, color choices, and band styles. Feel free to customize each option to determine the best fit for your needs.

Apple Watch Series 11

Available September 19

Apple Watch Series 11

Starting at $399.00 at AmazonGet it at AmazonGet it at AppleGet it at Best BuyGet it at Walmart

The Apple Watch Series 11 is the new flagship smartwatch from Apple, starting at $399. Its display glass is twice as scratch-resistant as the Series 10. The battery now lasts up to 24 hours, ensuring it stays powered overnight for sleep tracking (more on that below). Cellular models also now include 5G support.

However, the standout features are two new health monitoring capabilities. The first alerts you if it detects potential high blood pressure, a key indicator of heart health issues. The second is a sleep score that evaluates sleep duration, bedtime consistency, wake time, and time spent in each sleep stage, combining these factors into a single score to help you improve your sleep quality.

Apple Watch SE 3

Available September 19

Apple Watch SE 3

Starting at $249.00 at AmazonGet it at AmazonGet it at AppleGet it at Best Buy

The Apple Watch SE 3 is the refreshed entry-level model, offering fewer features at a more accessible price. It is powered by the same S10 chip found in the Series 11 and, for the first time in the SE lineup, includes an always-on display. It also provides the new sleep score feature.

That said, both SE size options are 2mm smaller than those available for the Series 11. The display is less bright, and it lacks certain sensors, meaning it cannot provide hypertension alerts, ECG readings, or blood oxygen monitoring. Its battery is rated for 18 hours instead of 24. Still, at this price, it remains an excellent entry-level smartwatch.

Apple Watch Ultra 3 (GPS + Cellular, 49mm)

Available September 19

Apple Watch Ultra 3

Starting at $799.00 at AmazonGet it at AmazonGet it at AppleGet it at Best Buy

For users who demand the ultimate smartwatch, the Apple Watch Ultra 3 delivers. It is designed for outdoor enthusiasts who engage in activities like hiking, camping, biking, and diving. A key addition is satellite communication, enabling messages and SOS signals even without cellular coverage.

The watch offers up to 42 hours of battery life and features a larger display thanks to slimmer bezels. It also provides improved brightness at wider viewing angles. Like the Series 11, it supports 5G cellular, sleep scoring, and hypertension alerts. It also introduces watch faces that display seconds for the first time.

Overall, this year's Apple Watch updates are largely evolutionary. The Series 11 and Ultra 3 introduce new sensors and functions, while the SE 3 gains features previously missing from the lineup. If you're due for an upgrade, any of these models would be a solid choice.

For those considering new earbuds, Apple also introduced the AirPods Pro 3. Priced at $249, they launch on September 19, the same day as the new Apple Watches.