Coach Debuts in Roblox's Fashion Famous

New York's iconic Coach brand is partnering with popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for their "Find Your Courage" campaign, launching July 19th.

This collaboration introduces exclusive Coach-themed areas and in-game items. Fashion Klossette will feature a vibrant daisy-filled design space reflecting Coach's Floral World, while Fashion Famous 2 boasts a New York subway-inspired stage set against a backdrop of pink fields, representing Coach's Summer World.

Players can acquire both free and purchasable Coach items, including pieces from the 2024 Spring Collection, to enhance their avatars' style within the games' fashion show competitions.

High Fashion Meets Virtual Worlds

The partnership highlights Roblox's growing influence as a promotional platform, particularly among Gen Z. Roblox's own data indicates that 84% of Gen Z players report their avatar's style impacting their real-world fashion choices, making it a powerful tool for brands like Coach to reach a younger demographic.

This collaboration underscores Roblox's expanding role in promoting diverse products, from entertainment to high fashion. If Roblox isn't your style, check out our lists of the best and most anticipated mobile games of 2024 for alternative entertainment options.