Flexion, EA partner to expand hit mobile games to new app stores

Flexion and EA have once again joined forces to expand the reach of EA's mobile game catalog to alternative app stores, marking a significant shift in how major publishers view distribution beyond the traditional Google Play and iOS App Store platforms. This development is part of a broader trend toward more accessible gaming options for those not tied to the conventional app ecosystems.

The rise of alternative app stores has been a hot topic, especially since regulatory changes in regions like the EU have compelled Apple to open up to these platforms. Flexion, known for bringing games like Candy Crush Solitaire to these stores, is now extending this initiative with EA's extensive mobile back-catalogue.

You might wonder what this means for you as a gamer. Until recently, the iOS App Store and Google Play were the primary avenues for mobile game distribution. However, recent legal battles have pushed Apple and Google to relax their stringent policies, paving the way for alternative app stores to emerge. These platforms often come with attractive incentives to draw in users.

Take the Epic Games Store, for instance, which offers a free game program. While Flexion's partnership with EA might not replicate this model exactly, it's likely to bring more flexible policies than those traditionally enforced by Apple and Google.

Looking ahead, EA's move into alternative app stores could signal a broader industry trend. As a major player in the gaming world, EA's shift suggests that other developers may soon follow suit, recognizing the viability and potential of these platforms.

While we don't yet know which specific EA games will be available on these alternative stores, speculation points toward titles like Diablo Immortal and other games from the Candy Crush series.