Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io indie game marketplace, allegedly triggered by its brand protection software. Let's delve into Funko's response. Funko Denies Ordering a Full Site Shutdown

In Private Discussions with Itch.io

Funko's official X (formerly Twitter) account addressed the situation, emphasizing its respect for the indie gaming community and its creators. They acknowledged that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, resulting in a takedown request. However, Funko stressed that they did not request the entire platform be taken down and expressed relief at Itch.io's swift restoration.

Funko confirmed direct communication with Itch.io to resolve the matter and thanked the gaming community for its understanding while the situation unfolds.

Itch.io's owner, Leaf, offered a different perspective on Hacker News, describing the incident not as a simple takedown request but as a "fraud and phishing report." This report was submitted to both Itch.io's host and registrar, leading to the automated takedown of the entire domain despite Leaf's immediate action to resolve the issue. Leaf also revealed, contrary to Funko's statement, that Funko's team contacted his mother.

For a more comprehensive understanding of this event, refer to Game8's previous report on the Itch.io shutdown.