Return to Sengoku with 'Battle Cats' 12th Anniversary Event

The Battle Cats, a mobile game featuring ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary! This quirky tower defense game's enduring popularity is being marked with a new Sengoku-era ad campaign.

Developer Ponos' latest commercials transport players to the Sengoku period, blending historical art and tactical gameplay with the series' signature humor and uniquely designed cat food cans.

The "Way of the Cat" campaign, a collaboration with R/GA, offers a cinematic experience that's both captivating and intriguing. The campaign's tagline, "be the cat, become the cat," perfectly captures its essence.

Ponos' COO and Managing Director, Seiichiro Sano, stated, "Celebrating 12 years of The Battle Cats, we're thrilled to challenge expectations and highlight the game's strategic depth. Our partnership with R/GA honors our history while introducing new players to the exciting world of tactical gameplay in a fresh and engaging way."

Need help optimizing your feline fighters? Check out our Battle Cats tier list!

Ready to join the fun? Download The Battle Cats for free (with in-app purchases) on the App Store and Google Play. Stay updated on the latest news by following the official Facebook page or visiting the official website.