Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone – Netflix subscribers and non-subscribers alike! This surprising announcement, made at the Big Geoff's Game Awards, is a clever move by Netflix to boost the game's launch on December 17th.

The accessibility of Squid Game: Unleashed, a free-for-all experience reminiscent of Stumble Guys or Fall Guys but with a decidedly more violent edge, is a significant departure for Netflix Games. This bold strategy potentially addresses concerns about the platform's capacity to support a large-scale multiplayer game. The game features minigames inspired by the deadly competitions in the show, with survival as the ultimate goal. Importantly, the game remains ad-free and free of in-app purchases.

This announcement also cleverly synergizes the promotion of the upcoming second season of Squid Game with a major gaming event. This strategic move might even quell past criticisms leveled at the Big Geoff's Game Awards for their broader media focus. The success of this free-to-play model remains to be seen, but it undoubtedly represents a bold and potentially impactful decision by Netflix.