Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle for snagging deals on virtually everything, the landscape of seasonal sales has evolved significantly. In 2025, retailers are rolling out enticing promotions throughout the year, making it a prime time to score discounts on tech, video games, and more. Whether you're planning your purchases now or looking ahead, marking key sale dates on your calendar can help you maximize savings.

We've compiled a list of major upcoming sales events to guide your shopping strategy for 2025 and beyond.

1. Valentine's Day Sales (Now–February 14)

Valentine's Day might not be your typical shopping holiday, but it's a fantastic time to find gifts for your loved ones. Discounts begin in early February and continue until the big day, covering a wide range of gift-worthy items. From smartwatches and jewelry to LEGO flower sets, video games, and book collections, Valentine's Day sales often kick off the year with some of the lowest prices you'll see.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Right after Valentine's Day comes Presidents' Day, the first federal holiday to feature significant sales. Expect discounts on mattresses, clothing, laptops, and PCs, with sales starting the week before the holiday. Many retailers, including Amazon, often offer sitewide promotions during this period.

3. Tax Day Sales (April 15)

After a lull in sales events, Tax Day brings another opportunity for savings. As tax returns are processed, retailers capitalize on this time by offering deals on TVs, electronics, and LEGO sets. Keep an eye out for these discounts to make the most of your tax refund.

4. Star Wars Day Sales (May 4)

May the 4th, a playful nod to the Star Wars franchise, has turned into a prime time for fans to find deals on LEGO Star Wars sets, movie collections, board games, and other collectibles. Discounts on popular Star Wars video games are also common, making this a great day for fans to indulge in their passion.

5. Mother's Day Sales (May 8–11)

Mother's Day, much like Valentine's Day, is another excellent time for gift shopping. Expect discounts on flowers, jewelry, watches, and chocolates, along with occasional deals on other items. Retailers understand the gifting surge during this time, so prices are typically lower, though not as steep as Black Friday.

6. Memorial Day Sales (May 22–26)

Memorial Day heralds another major sales event, with retailers eager to attract shoppers during the three-day weekend. Look for discounts on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy often extend these sales beyond the traditional categories, starting the week before the holiday.

7. Dads and Grads Sales (June 1–15)

Early June marks a significant sales period as graduations and Father's Day overlap. Retailers target both graduating students and dads with promotions on big-ticket items like TVs, laptops, PCs, and furniture. This is an ideal time to purchase electronics before summer and the first Amazon Prime Day in July.

If you're in the market for a new laptop or gaming PC, this period offers some of the best discounts of the year.

8. 4th of July Sales (July 1–6)

The 4th of July sales are surprisingly robust, often rivaling Prime Day and Black Friday. Expect deep discounts on electronics like TVs and gaming monitors, as well as traditional holiday sale categories such as mattresses, appliances, furniture, and clothing. It's also a great time to find deals on summer essentials like sporting equipment and grills.

For a glimpse of what to expect, check out the highlights from last year's 4th of July sales.

9. Prime Day (Mid-July)

Amazon Prime Day has evolved into a major shopping event, competing with Black Friday in terms of discounts. While originally an Amazon-exclusive, it now sees participation from retailers like Walmart, Target, Best Buy, and Kohl's. Prime Day 2025 is expected to occur around July 15-16, offering a broad range of deals across numerous categories.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, August brings back-to-school sales, culminating in Labor Day promotions. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. With the holiday falling on a Monday, sales typically begin the preceding week, making it an excellent time to shop before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in mid-October has become a precursor to Black Friday. This event, which started in 2022, sees other major retailers joining in with their own sales. While the exact date for 2025 is unknown, it typically occurs in the second week of October and lasts a couple of days.

For an idea of what to expect, review our coverage of the 2024 event.

12. Black Friday Sales (November 1–30)

Black Friday is the ultimate shopping event, offering the best deals across all categories and retailers. Although the official day is November 28, 2025, Black Friday sales start as early as the beginning of November. The peak deals often occur on Thanksgiving and the following Friday, but expect Black Friday pricing throughout the month.

Major retailers typically launch their official Black Friday sales the weekend before, around November 21, 2025.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, launched in 2005, has grown to match Black Friday in significance, offering online deals to avoid in-store chaos. While there may be slight differences, Cyber Monday sales are largely similar to Black Friday. They start on the Sunday following Black Friday and often extend through the week, branded as Cyber Week.

14. Green Monday Sales (December 8–23)

Created by eBay in 2007, Green Monday marks the last major sales push before Christmas. Originally designed to ensure timely holiday deliveries, it now stretches through to December 24, often labeled as "last-minute" sales. This period is ideal for snagging final holiday deals.

15. New Year's Sales (December 26–January 1)

The year ends with New Year's sales, starting just after Christmas. These sales target shoppers returning gifts and looking to spend their holiday cash. It's also a great time to find deals on older tech models, especially TVs and gaming monitors, as retailers clear stock before the Consumer Electronics Show (CES) in January.