Zenless Zone Zero Soars to New Heights with Miyabi's Impeccable Prowess

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its July 2024 launch figures.

AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes. This combination stimulated increased player spending.

The free availability of Harumasa as a promotional character, coupled with the gacha banner featuring Hoshimi Miyabi, significantly contributed to the record revenue.

The 1.4 update demonstrated HoYoverse's ability to maintain player engagement. Unlike typical post-update spending declines, daily revenue remained above $1 million for over 11 consecutive days, and even surpassed $500,000 after two weeks.

While highly successful, Zenless Zone Zero still trails behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.