Hogar Noticias ¿Activision planea crear nuevos juegos grandes usando AI?

¿Activision planea crear nuevos juegos grandes usando AI?

Autor: Noah Mar 18,2025

Activision sorprendió a los jugadores con anuncios para nuevos proyectos basados en sus franquicias populares: Guitar Hero, Crash Bandicoot y Call of Duty. Sin embargo, los anuncios no fueron elogiados por su contenido, sino por su método de creación inusual: las redes neuronales.

Guitar Hero Mobile Imagen: Apple.com

El primer anuncio, que promociona Guitar Hero Mobile y se vincula a una página de pre-pedido de la tienda de aplicaciones, apareció en las redes sociales de Activision. Sus imágenes extrañamente antinaturales inmediatamente provocaron debate. El arte similar generado por la IA pronto surgió en anuncios para Crash Bandicoot Brawl y Call of Duty Mobile , lo que inicialmente llevó a la especulación de un truco. Activision luego confirmó que este era un experimento de marketing deliberado.

Crash Bandicoot Brawl Imagen: Apple.com

La comunidad de juegos reaccionó negativamente, criticando Activision por usar IA generativa en lugar de artistas y diseñadores profesionales. Se plantearon preocupaciones sobre el potencial de los juegos de "basura" generados por la IA, con algunas comparaciones atraídas por las prácticas controvertidas de Electronic Arts.

Call of Duty Mobile Imagen: Apple.com

El uso de AI de Activision en el desarrollo y el marketing es cada vez más controvertido. La compañía ha confirmado el papel de AI en la creación de contenido para Call of Duty: Black Ops 6 .

Después de la reacción violenta, se eliminaron algunas publicaciones promocionales. Si estos juegos se lanzarán realmente, o si esta fue simplemente una prueba de audiencia provocativa, sigue sin estar claro.

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