Hogar Noticias Microsoft y Activision apuntan a IP AAA para futuros AA

Microsoft y Activision apuntan a IP AAA para futuros AA

Autor: Chloe Nov 23,2022

Microsoft y Activision se unen para juegos de menor escala

Microsoft y Activision han formado un nuevo equipo dentro de Blizzard, compuesto principalmente por empleados de King, para desarrollar juegos de nivel AA basados en franquicias existentes. Esto sigue a la adquisición de Activision Blizzard por parte de Microsoft en 2023, lo que otorga acceso a una amplia biblioteca de IP. Este movimiento estratégico tiene como objetivo aprovechar la experiencia de King en juegos móviles para expandir la presencia de Microsoft en el mercado de juegos móviles.

Microsoft Activision Aims to Make AA Games of AAA IPs

La experiencia de King en juegos móviles ocupa un lugar central

El nuevo equipo se centrará en la creación de juegos AA, de menor alcance y presupuesto que los títulos AAA, probablemente para plataformas móviles. El exitoso historial de King con éxitos móviles como Candy Crush y Farm Heroes hace que esta sea una dirección lógica. Si bien la experiencia pasada de King incluye Crash Bandicoot: On the Run! (desde descontinuado) y un proyecto móvil de Call of Duty no confirmado, esta nueva iniciativa representa un compromiso significativo con los juegos móviles.

Microsoft Activision Aims to Make AA Games of AAA IPs

Las ambiciones móviles de Microsoft

El compromiso de Microsoft con los juegos móviles es claro. Phil Spencer, director ejecutivo de Microsoft Gaming, destacó el papel crucial de los dispositivos móviles en la estrategia de crecimiento de Xbox y enfatizó que la adquisición de Activision Blizzard King fue impulsada por esta capacidad móvil. Microsoft también está desarrollando su propia tienda de aplicaciones móviles para competir con Apple y Google, cuyo lanzamiento se espera más temprano que tarde.

Un nuevo enfoque para el desarrollo de juegos

Los crecientes costos del desarrollo de juegos AAA han llevado a Microsoft a explorar modelos alternativos. Al utilizar equipos más pequeños y especializados dentro de su estructura más grande, Microsoft pretende experimentar con procesos de producción más optimizados. Especulación points sobre posibles adaptaciones móviles de franquicias populares como World of Warcraft o Overwatch, reflejando sus homólogos móviles exitosos como Wild Rift y Apex Legends Mobile .

Microsoft Activision Aims to Make AA Games of AAA IPs

Esta nueva empresa marca un cambio significativo en la estrategia de juegos de Microsoft, enfocándose en expandir su alcance en el lucrativo mercado móvil mientras innova su enfoque de desarrollo de juegos. Los detalles permanecen en secreto, pero el potencial de nuevos títulos móviles interesantes es innegable.

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