Avowed Climbs to #2 on Xbox Game Pass

Obsidian Entertainment's Avowed has emerged as a major triumph for Microsoft, drawing 5.9 million players in its first month on Xbox Game Pass. This accomplishment surpasses that of Indiana Jones and the Great Circle, which attracted 4 million players over the same period. Set in the Pillars of Eternity universe, Avowed continues to command significant attention. data from mindGAME Data, which monitors user engagement, streaming hours, and search volume, confirms this sustained interest.

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Although the game received favorable reviews and strong sales, Microsoft reportedly invested between $80 and $120 million in its development. For this investment to be profitable long-term, Avowed must maintain player engagement well beyond its launch window. This involves keeping existing subscribers hooked while also reaching new audiences through strategic marketing, potential downloadable content, and multi-platform releases, such as on PlayStation 5.

While Avowed currently benefits from robust player interest, Microsoft's ongoing challenge is to ensure it remains a compelling reason for gamers to stay subscribed. Sustained content updates and improved accessibility will be crucial for solidifying the game's standing in a highly competitive market.