Candy Crush partners with Pat McGrath for new beauty line launch

When it comes to powerhouse mobile franchises, few can claim the widespread recognition and impact of Candy Crush Saga. While games like Clash of Clans and Angry Birds have their own legions of fans, Candy Crush stands out, thanks in part to its robust corporate backing and its deep-rooted place in popular culture. This influence is about to expand even further as the franchise embarks on an exciting collaboration with the renowned makeup brand, Pat McGrath.

It's quite surprising to note that this is the first time Candy Crush has ventured into the world of cosmetics. Soon, fans will be able to indulge in a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. However, the most dazzling aspect of this launch is not just the cosmetics but the chance to win something truly spectacular. As part of the product line's debut on February 27th, three lucky customers will find a $10,000 diamond-encrusted Candy Crush-themed ring in their online orders. This element of surprise adds an extra layer of excitement to the launch.

**Diamonds are forever**

This bold move is a refreshing throwback in the realm of brand collaborations. Instead of the usual influencer partnerships, the strategy here is to create a buzz by randomly including a diamond-encrusted ring in select orders. It's a bold and exciting approach that showcases the evolution of gaming merchandise from simple t-shirts to high-end jewelry.

Even if you're not a fan of Candy Crush Saga, there's still something for you. If you're nostalgic for simpler times, consider diving into the retro, challenging platformer, Jump King. Praised by Will Quick with a glowing gold-star review, it's the perfect game to test your platforming prowess and enjoy a throwback gaming experience.