Candy Crush Solitaire is coming to alternative app stores in partnership between King and Flexion

King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores

King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This marks a strategic move beyond the traditional Google Play and iOS App Store dominance.

Partnering with Flexion, King will debut Candy Crush Solitaire on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release highlights King's growing interest in alternative app store distribution.

Expanding Horizons

King's immense popularity and profitability, often exceeding the GDP of smaller nations, makes its previous reliance on only the major app stores somewhat surprising. The simultaneous launch of Candy Crush Solitaire signals a change in strategy. King clearly views alternative app stores as a viable path to reach a broader audience, a significant departure from treating them as secondary platforms.

This move suggests a growing recognition among major gaming companies of the potential within alternative app stores. The success of this launch could influence other major developers to explore similar multi-platform release strategies.

For those interested in learning more about Huawei's AppGallery, exploring their 2024 AppGallery Awards provides insight into the platform's top-performing apps of the previous year.