Coperni FW25: Gamers Take Center Stage in a Bold Fusion of Fashion and Gaming Culture

Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually hosting esports events—the presentation masterfully blended fashion and gaming culture, creating a vibe that felt both retro and futuristic. Instead of the usual front-row celebrities and press, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the show.

This bold move transformed the runway into a scene reminiscent of '90s LAN parties, complete with design details echoing gaming's golden age. The fusion of fashion and gaming wasn't just a backdrop; it infused the entire collection, offering a fresh perspective on the intersection of technology and style.

The FW25 collection featured subtle and overt gaming references. Dresses crafted from puffy technical fabrics, inspired by LAN party sleeping bags, were standout pieces. Small utility bags attached to tights and sequined dresses evoked Lara Croft's iconic Tomb Raider holsters, while the brand's new Tamagotchi bags made their runway debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also influenced the collection. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared, alongside a reimagined high slit inspired by Alice's dress in the 2002 *Resident Evil* film. These cinematic nods added depth, bridging the gap between digital worlds and high fashion.

Coperni has consistently pioneered the intersection of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity in fashion.

Beyond the clothes, the show was a masterclass in viral marketing. Videos of the gamer-filled runway flooded social media hours after the show ended, further cementing Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first groundbreaking fashion week appearance. Last season, they presented a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation pushes boundaries, proving Coperni is more than a label; it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into a truly impactful experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway confirms Coperni's status as a true trailblazer in modern fashion.