Hyundai Partners with Kartrider Rush+ for Exciting New Collaboration

When it comes to showcasing a new vehicle, car manufacturers have numerous promotional avenues at their disposal. From slick advertising campaigns to celebrity endorsements, the options are plentiful. However, Hyundai has opted for a unique approach by teaming up once again with KartRider Rush+ to introduce their latest innovation to the gaming world.

Nexon's popular kart racing game, KartRider Rush+, is set to feature the Insteroid concept car as a new kart. This sleek kart, designed by the Hyundai Motors Europe Design Center, draws inspiration from the INSTER, an electric SUV that Hyundai is developing. This collaboration not only brings a new kart to the game but also serves as an innovative promotional tool for Hyundai.

In addition to the Insteroid kart, players can also enjoy new cosmetic items such as the Glitched Hyundai Aura and an EV Charging Connector with a vibrant GOGOGOrange color scheme. To celebrate this exciting collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.

It's worth noting that the Insteroid is not just a virtual kart but also a real-world concept car, highlighting its dual role as both an in-game feature and a promotional tool. While it's not likely to hit production lines anytime soon, its appearance in KartRider Rush+ is a stylish way to introduce Hyundai's innovations to a broader audience. In comparison, it might even outshine the Cybertruck's appearance in Fortnite, in my opinion.

If the latest collaboration with Hyundai doesn't entice you to dive into KartRider Rush+, you can always explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched over the past seven days.