Pokémon Go Announces In-Person Event in São Paulo

Niantic Unveils Major Pokemon Go Event in Sao Paulo, Brazil

Niantic recently announced exciting news for Brazilian Pokemon Go players at gamescom latam 2024. A large-scale event is planned for Sao Paulo in December, promising a city-wide takeover. Details remain scarce, but the event is expected to be a significant celebration of the game's popularity in Brazil.

The announcement, made by Alan Madujano (Head of Operations in LATAM), Eric Araki (Country Manager for Brazil), and Leonardo Willie (Community Manager for Emerging Markets), highlighted Pokemon Go's immense success in Brazil. This success is partly attributed to Niantic's previous decision to lower in-game item prices, leading to a notable revenue boost. The company's commitment to the Brazilian market is further underscored by collaborations with the Sao Paulo City Hall and shopping malls to ensure a fun and safe event experience.

Beyond the December event, Niantic is actively working to expand the in-game experience across Brazil. Partnerships with various city governments are underway to increase the number of PokeStops and Gyms nationwide, ensuring broader accessibility and enjoyment for all players.

To further demonstrate their dedication, Niantic commissioned a locally produced video celebrating Pokemon Go's impact in Brazil. This highlights the game's cultural significance and the strong player community.

Pokemon Go is available now for free on the App Store and Google Play, with in-app purchases available. Download it today and prepare for the upcoming Sao Paulo event! Looking for fellow trainers? Check out our Pokemon Go friends codes.