World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank adorned with graffiti. This eye-catching stunt promotes the recent Deadmau5 collaboration.

The street-legal tank, making its way across the US, arrived in Los Angeles for The Game Awards. Its vibrant graffiti design is hard to miss. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.

The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players an exclusive Mau5tank—a tank with lights, speakers, and music—along with themed quests, camos, and cosmetics.

The campaign's playful approach to gameification is undeniably humorous, though some hardcore military simulation enthusiasts might disagree. This lighthearted marketing tactic, while not entirely novel (breweries have done similar stunts), adds a fun, unexpected element to the game's promotion, especially during the darker winter months.

If this inspires you to try World of Tanks Blitz, consider using some of the available promo codes for a head start.