"Best TV Deals in 2025: When to Buy"

Investing in a TV is a significant decision, as it's likely to be one of the most frequently used gadgets in your home. Opting for a budget-friendly screen with subpar picture quality and a short lifespan just to save a few dollars is not the way to go. Instead, aim to spend wisely on a top-tier TV that meets your gaming and streaming requirements. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you know the best times to shop.

Everyone knows about the discounts during Black Friday and Cyber Monday, and these events often offer the most substantial savings. However, there are other key times during the year when you can snag major deals on the best gaming TVs and quality 4K TVs.

In the weeks leading up to the Super Bowl, the biggest TV-watching event of the year, you'll find attractive discounts. This period coincides with manufacturers releasing new models in the spring, making it an excellent time to find deals on older TVs. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer significant savings opportunities.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, once a single day of shopping following Thanksgiving, has now expanded into weeks of sales in November. TVs often see some of the deepest discounts of the year during this time, making it an ideal period to find a deal. You can find lower-quality TVs at rock-bottom prices, perfect for a guest bedroom or a kid's playroom. Higher-end and newer models released in the spring are also frequently discounted, ensuring there's a deal for everyone.

Black Friday used to be all about in-store shopping, with people camping outside stores like Best Buy and Walmart to grab limited inventory at low prices. While some incredible in-store deals still exist, they're often used to draw people into the store, and stock can run out quickly unless you arrive early. If you're after a specific TV, be ready to act fast during these 2025 deals.

Cyber Monday is the online counterpart to Black Friday, offering the best deals from online retailers. Amazon's sales during this time are similar to Prime Day, which occurs in the summer and now in October, featuring a variety of TV deals with limited stock and time. Other retailers like Best Buy and Walmart also participate in Cyber Monday, offering similar in-store and online sales.

Before the Super Bowl

Following the holiday rush, the Super Bowl stands as one of the biggest TV-watching events of the year. Retailers typically restock TVs around mid-January and early February, after the holiday sales. In the weeks leading up to the big game, you'll find great savings on TVs, including large screens. Older models often go on sale first with better discounts, but you can still find deals on newer TVs. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the time when many TV manufacturers announce their latest models at the Consumer Electronics Show (CES 2025). This means stores will be eager to clear out older models to make room for the new arrivals in spring.

Springtime

If you're looking for a specific brand like Samsung, LG, Sony, or TCL, these manufacturers typically release their latest TVs in the spring, starting around March and continuing through Memorial Day weekend. This is when you can find deals on the previous year's models as retailers make room for the new ones. The changes between models are often minimal, so you won't miss out on many features by opting for last year's version.

Amazon Prime Day

Originally an Amazon Prime exclusive event in mid-July, Prime Day has evolved, with other retailers like Walmart and Best Buy offering similar deals. Prime Day lasts a few days and is exclusive to Prime members. You'll find deep discounts on TVs, similar to those during Black Friday and Cyber Monday, though the best deals are often on older models. Keep an eye on the site, as deals are added throughout the event. Overall, Prime Day doesn't quite match Black Friday in terms of total sales across all retailers.

Holiday Weekends

If you can't wait for the major sales events, many retailers offer special deals during long holiday weekends such as President's Day, Memorial Day, Fourth of July, and Labor Day. While these discounts may not be as significant, and the selection might be more limited, you can still find decent deals on TVs. Currently, President's Day sales are underway, with the best TV discounts at Best Buy until February 17.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding the TV release cycle is crucial for finding the best discounts, especially if you're after the latest models. Many manufacturers announce their upcoming models at CES in January. By spring, starting around March, these new models begin to hit the market, and retailers offer deeper discounts on older models. Releases continue into the summer, but the best deals on the newest models often don't appear until the fall, with Black Friday and Cyber Monday offering the most significant savings.

TV Brands With New Products

Major TV brands release updated and new models annually. Here's a look at what's new from some of the top brands:

Samsung

Samsung is focusing on higher-end models, with fewer budget-friendly options. The 2025 lineup features minor upgrades from last year, with improvements in brightness, mini-LED and Quantum Dot (QD-OLED) backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs for 2025 include AI features for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, aimed at reducing lag and frame stuttering for gamers.

Hisense

Hisense is making strides in the TV market with its 2025 lineup. Higher-end ULED models now feature a 144Hz refresh rate for better gaming. The 136" MicroLED TV uses mini-LED technology to "eliminate traditional backlight limitations."

Vizio

In 2024, Vizio made minor improvements to its TVs, adding features and enhancing LED performance. The top-line P-series model was discontinued, leaving the mid-range M-series and budget-friendly V-series. The D-series offers a 1080p resolution and smaller screens at a lower price.

TCL

TCL made significant changes to its TV lineup in 2024, introducing Q- and S-series, with the flagship TCL QM8. At CES 2025, TCL announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later this year.

Roku

Roku, known for streaming devices, launched its own lineup of Roku TVs in 2024. With 11 models ranging from 24 to 75 inches, these TVs are designed primarily for streaming. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device, making it unnecessary to buy a Roku-integrated TV for the free streaming service.

Top Budget TVs You Can Buy Now

If you're ready to shop, we maintain an ongoing list of the latest TV deals. Here are some of our top budget picks for 2025:

### Hisense 65U6N

0This TV offers accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon### TCL 55Q750G

1A stunning QLED TV with impressive contrast and brightness, capable of hitting 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon### Hisense 50U6HF

0An ultra-affordable TV with Amazon Fire TV OS for easy streaming and smart home capabilities. See it at Amazon