LEGO Enters the Gaming World with In-House Projects

LEGO CEO Niels Christiansen has unveiled ambitious plans to significantly expand the company's digital footprint, specifically by venturing into video game development. This expansion will involve both independently created titles and strategic partnerships.

"We are confident that, as long as we operate under the LEGO brand, we aim to create experiences for children of all ages across both digital and physical platforms. Developing games internally is something we are actively pursuing.” Niels Christiansen

This strategic shift doesn't signal an end to LEGO's licensing agreements with third-party developers. Recent reports, for example, indicate that TT Games, renowned for its LEGO-themed game franchises, is currently developing a new title, likely based on a Warner Bros. property.

Image: steamcommunity.com

LEGO's most prominent foray into gaming to date is its ongoing collaboration with Epic Games. Last year's introduction of a LEGO-themed mode in Fortnite proved incredibly popular, solidifying the brand's appeal within the gaming community.

The company also enjoys a long-standing relationship with TT Games, spanning two decades of successful LEGO-themed adventure games. While recent projects from TT Games have been relatively quiet, speculation points towards a new LEGO Harry Potter game, potentially inspired by the remarkable success of LEGO Star Wars: The Skywalker Saga.

Further highlighting LEGO's commitment to the gaming industry is its partnership with 2K Games, resulting in the release of LEGO 2K Drive, a racing game launched last year that showcased the brand's adaptability and creative reach within the gaming market.