The story of Borderlands 4 kicked off with a tweet from a fan who expressed concerns about the upcoming installment. They pointed out that the game's visuals seemed too similar to Borderlands 3, suggesting potential challenges due to a rumored reduction in the marketing budget. They also drew parallels to the poorly received Borderlands movie of 2024, which was critically panned—even by the likes of Uwe Boll. Instead of engaging with the community, Randy Pitchford, head of Gearbox, initially responded by stating he "doesn't want to see this negativity" and planned to block the user to avoid unnecessary stress. However, he later clarified that he had reconsidered and opted to mute notifications from the account instead.
The situation escalated when popular streamer Gothalion called on the developer to be more open to criticism and respectful of the opinions of long-time fans. Randy responded by dismissing the comment as "toxic pessimism" and not constructive, emphasizing that developers are "killing themselves to entertain players."
This sparked mixed reactions within the community. Some supported Pitchford, acknowledging the immense pressure developers face. Others viewed his response as an attempt to sidestep constructive dialogue, labeling his behavior as overly emotional. Many also noted that this isn't the first time Pitchford has made sharp remarks on social media.
Borderlands 4 is set to release on September 23, 2025, and will be available on PS5, Xbox Series, and PC. Fans eagerly await to see how the game will unfold amidst these discussions.