Supercell's Squad Busters: A Solid Start, But Falling Short of Expectations
Supercell's latest mobile game, Squad Busters, a MOBA RTS hybrid, has achieved 40 million installs and $24 million in net revenue within its first month. This performance is particularly strong in the US, followed by Indonesia, Brazil, Turkey, and South Korea.
However, these figures pale in comparison to Supercell's previous successes. Brawl Stars generated $43 million in its first month in 2018, while Clash Royale amassed over $115 million in its initial 30 days back in 2016. Furthermore, Squad Busters' install rate has significantly declined, peaking at 30 million in its first week and dropping below five million by the end of the month. Spending has also decreased since launch.
Supercell Fatigue?
The diminishing returns for Squad Busters, despite Supercell's apparent investment, raise concerns. Competitor Honkai Star Rail, for instance, achieved a staggering $190 million in its first month, highlighting the significant gap.
While Squad Busters is a well-made game, its similarity to Supercell's existing titles might indicate player fatigue. The long-term performance of Squad Busters remains to be seen.
For a look at other top mobile games released in 2024, check out our list of the best mobile games of 2024 (so far)! Alternatively, explore our list of the most anticipated mobile games of the year to see what's on the horizon.