GTA 6: Special Edition, GTA Online Content Priced at $150?

Take-Two Interactive, the publisher of Grand Theft Auto, was a driving force behind the introduction of the $70 price point for AAA game releases. Concerns exist that they may push pricing even further with Grand Theft Auto 6.

While a standard edition of GTA 6 might remain in the $70 range, avoiding a price tag of $80-100, industry insiders suggest a potential premium edition priced between $100 and $150, offering early access benefits.

Adding to this, Tez2 notes that Take-Two already sells GTA Online and Red Dead Online separately. GTA 6 will be the first title to launch with a separately sold online component, while the story mode will be included in a "complete package" encompassing both.

This dual-pronged approach necessitates careful pricing consideration. The cost of the standalone online component will influence the overall price, and the cost of upgrading to the full story mode for those who purchased only the online version remains undetermined.

A lower price point for the online version could attract players who cannot afford the $70 or $80 full game, creating a potential revenue stream through story mode upgrades. This strategy also presents an opportunity to capitalize on players who desire the story mode but lack the funds for an upgrade.

Further monetization could be achieved through a subscription model similar to Xbox Game Pass, leveraging GTA+. Players who opt to continue playing via subscription rather than saving for an upgrade will generate ongoing revenue for Take-Two. This represents another potential revenue stream for the publisher.