Happy 15th Anniversary Angry Birds!

Angry Birds: 15 Years of Flight – An Interview with Rovio's Creative Officer

This year marks the 15th anniversary of Angry Birds, a milestone few predicted when the first game launched. From its initial iOS and Android success to merchandise, films, and a significant acquisition by Sega, the franchise has become a global phenomenon, elevating Finland's mobile game development scene alongside studios like Supercell. To delve into this legacy, we spoke with Rovio's Creative Officer, Ben Mattes.

About Ben Mattes and His Role at Rovio:

Mattes, a game development veteran with experience at Gameloft, Ubisoft, and WB Games Montreal, has been with Rovio for nearly five years, primarily focused on the Angry Birds franchise. As Creative Officer, he ensures consistency and respect for the IP's characters, lore, and history, aiming for cohesive growth across all products for the next 15 years.

The Creative Approach to Angry Birds:

Mattes describes Angry Birds' enduring appeal as a balance of accessibility and depth. Its colorful, cute aesthetic contrasts with mature themes of inclusion and diversity, attracting both children and adults who appreciate the strategic gameplay and satisfying physics. This broad appeal has driven successful partnerships and projects. The current challenge is to honor this legacy while creating innovative game experiences that remain true to the core IP. The ongoing conflict between the Angry Birds and the Pigs remains central to future narratives.

The Pressure of Working on an Iconic Franchise:

Mattes acknowledges the immense responsibility of working on such a globally recognized IP. Red, the Angry Birds mascot, is synonymous with mobile gaming, and the team strives to create new experiences that resonate with both longtime and new fans. The open nature of modern entertainment development, with constant community feedback, adds pressure but also fosters engagement.

The Future of Angry Birds:

Sega's acquisition highlights the franchise's transmedia value. Rovio is committed to expanding the Angry Birds fandom across all platforms, including the upcoming Angry Birds Movie 3 (details to be announced). The goal is to deliver a powerful, humorous, and heartfelt story, enriching the world through games, merchandise, fan art, lore, and community engagement. Collaboration with John Cohen and his team ensures a deep understanding and love for the IP, resulting in new characters, themes, and storylines.

The Secret to Angry Birds' Success:

Mattes attributes the franchise's success to its broad appeal: “something for everyone.” From being a first video game experience for some to a pivotal moment in the evolution of mobile technology for others, Angry Birds has resonated with millions through diverse engagement points – games, toys, cartoons, and more. This breadth of connection is the key to its lasting success.

A Message to the Fans:

Mattes expresses gratitude to the fans whose passion and engagement have shaped Angry Birds. Rovio remains committed to listening to the community and continues to develop new content that builds upon what made Angry Birds so beloved. The team is excited to share new projects and experiences with longtime and new fans alike.