Marvel Gaming Universe Plan Unveiled, Fails to Emulate MCU Success

Author: George Oct 20,2025

The Marvel Cinematic Universe dominates entertainment with its interconnected films and TV shows weaving a decades-spanning saga. Yet Marvel video games exist in isolated bubbles - Insomniac's Spider-Man swings through an entirely different New York than Eidos-Montreal's Guardians of the Galaxy explored. Even upcoming Marvel titles like Wolverine and Blade operate as standalone adventures.

But behind the scenes, an ambitious vision once existed: a Marvel Gaming Universe mirroring the MCU's shared storytelling.

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On The Fourth Curtain podcast, industry veterans Alexander Seropian (Bungie co-founder) and Alex Irvine (Marvel Rivals writer) revealed intriguing details about this shelved initiative.

"Early in my Marvel games work, there were plans for an MGU paralleling the MCU's connectivity," Irvine recalled. "It never materialized."

Seropian, who led Disney's games division pre-MCU, confirmed: "I spearheaded that gaming universe concept pre-MCU. Unfortunately, corporate backing never came."

Irvine, drawing from his alternate reality game experience with Halo's I Love Bees, envisioned ambitious storytelling potential:

"We planned interactive hubs connecting games, comics, original content - whole ecosystems players could traverse. The creative possibilities excited us."

So why did Disney pull the plug?

"Complexity became our downfall," Irvine explained. "Determining how this MGU would differentiate from comics and films while maintaining continuity overwhelmed decision-makers."

Imagine the possibilities: Spider-Man teaming up with Guardians heroes, Avengers crossing paths with Wolverine - all culminating in universe-spanning events.

With Insomniac's Wolverine upcoming, questions linger about potential Spider-Man connections. Could we see crossover cameos despite Marvel's current standalone approach?

The MGU remains gaming's "what if" scenario - a missed opportunity existing only in some parallel gaming multiverse.